4 More Keys To Pay Per Click Advertising Success

Pay Per Click advertising is a great way to enhance your search engine rankings and attract additional visitors.

PPC does require work. Don’t believe anyone who tells you that it doesn’t require any effort. However, PPC when done right can provide enhanced sales through pre-qualified website traffic.

Here are 4 more keys to PPC advertising success:

1. Set A Budget
   With PPC, you can set daily budget goals. Set a budget and take a look at all of your statistics. Since your ad will be online within an hour, you can begin your PPC tracking. This will allow you to see your results and within a few days to a week; if you aren’t receiving any hits on your website, take a look at your keywords or phrases and your sales page on your website.
   
2. What’s Your Offer?
   What you have to offer in regards to a product or service is also very important. If you have a product or service that no one wants or is so new that no one knows about it, PPC alone won’t help. You will need to perform other types of advertising such as social networking, getting in front of the media in order to get recognition first. Once this is established, you can use PPC to drive more visitors to your products or services.
   
3. Choose Your Battles
   Sometimes with PPC, you can enter into bidding wars for keywords and phrases. Choose your battles carefully. You will notice that you weren’t advised to avoid them. If you avoid every single bidding war, your business will suffer. However, if you have done your research and you know how much you can afford, go for it. Always expect to win.
   
4. Don’t Throw Money Away!
   Sometimes we cannot resist the urge to keep pouring money into our PPC campaigns, especially when we know we’re losing. Don’t fall victim to this line of thinking! Evaluate your results. If you are receiving little or no visitors, pouring money into the problem won’t make things better. However, if you are receiving visitors and not having them buy from your website, seriously take a look at your sales page and checkout process. These two factors may be scaring your visitors away.

These 4 additional keys to PPC success will help you attain your Pay Per Click advertising goals.

Remember, regardless of your keywords or phrases, if you don’t have a website that has a sales page that converts visitors into prospects and an ordering process that’s makes it simple and easy for your visitor to buy from you, you won’t make a sale.

At Freestart we have a team of qualified Google Account Managers who'll take all the hassle away and run your Pay Per Click campaigns for you. This will make sure you maximise your returns. To speak to one now call us on 0844 774 2974.