4 Benefits of Pay Per Click Advertising

Pay Per Click (PPC) is one of the most popular methods used by advertisers to display their products and services on the Internet. For example, when you perform a search in Google, you will find ads on the side of your search. These may say ‘sponsored ads’ or ‘search sponsored by.’

Advertisers pay a certain amount to Google or other search engines (such as Yahoo!) to have their listings on these search engines. The way how it works is that every single time a visitor clicks on the ad, the advertiser pays the search engine per click.

The major benefit of this approach is that you only pay when someone clicks on your ad.

The major downside is that with PPC you have to bid on your keywords or phrases. For example, if you have a product, let’s say ‘acne care’ and you decide to bid on those keywords ‘acne care’ you may find yourself competing fiercely for those keywords. The price for competitive keywords or phrases might begin at £10 or more.

The reason why the price is so high is that the market for ‘acne care’ is very competitive and the number one result may be bidding that high because they are successful at the number one spot and wish to maintain their market dominance.

However, PPC has more benefits. They are:

1. Ads Within An Hour
   Much like photograph processing within an hour, once you pay for your ads they will be available within an hour. This is greatly beneficial because within the span of a few hours, you can have directed traffic towards your website for your product or service.
   
2. Pre-qualified Leads
   Your visitor, who clicked on your ad, already pre-qualified themselves because they were looking for a specific product or service. Now, it is up to your website and its message to convert these ‘prospects’ into paying customers. This is essential because you typically will spend more money trying to convert a ‘cold, unqualified lead’ than one who has already pre-qualified. Thus, pre-qualified leads reduce the amount of time spent trying to convert these visitors into paying customers.
   
3. Statistics For Your Marketing Efforts
   One of the great benefits of PPC is that you can track your statistics in order to see if your ad, keywords and their phrases are doing their job of attracting visitors to your website. This is important because it allows you to set a budget for your marketing and advertising campaign. Some statistics that you receive are conversion rates (number of visitors who become customers) and the return on investment (how much you’re making).
   
4. Only Pay When Your Ad Is Clicked
   This is one of the best benefits of PPC. You pay (usually from an approved account backed by a credit card) a set amount for each keyword or phrase that you use to attract pre-qualified visitors to your website. Thus, it allows you to set a budget per day or per month to test your keywords or phrases. This creates almost instantaneous results and you get to know if you have to change your approach very quickly.

Pay Per Click advertising is a huge benefit for your website. Take a look at what PPC has to offer and determine if it is right for you.

At Freestart we have a team of qualified Google Account Managers who'll take all the hassle away and run your Pay Per Click campaigns for you. This will make sure you maximise your returns. To speak to one now call us on 0844 774 2974.