4 Keys To Pay Per Click Success
Pay Per Click advertising is a great tool to broadcast your products or services and enhance your website rankings.
However, as with any tool there are different ways to use it to your benefit.
Here are 4 keys to PPC success:
- Ensure Your Website Is Well Maintained
Visitors are quite discerning. If they are looking for a particular product or service and they arrive at your site and it is full or errors, the webpages don’t link to each other or has missing or hard to find information, then the user will get frustrated and leave. Don’t give the visitor the chance to leave by having a site that is poorly maintained.
- Research Your Keywords And Phrases
Research is vital when looking for keywords and keyword phrases. If there are already 3 million people in that particular keyword niche, then you may want to think again. The reason is that you are actually reducing your chances of visitors seeing your website (because there are so many entrants ahead of you). Play with specific and non-specific keywords and see what the best combinations would be.
- Effective Ad Writing
Your PPC ad needs to attract attention. Before writing your ad, study why the top ads are there. Take a look at what they say and how they say it. Then, sit down and write your ad. Don’t copy their ad; understand why their ad attracts and you will gain success too.
- Test
The methods used to implement PPC are based upon scientific principles. That is, test, test, test. When you test, you will find out what combination of words and phrases work in attracting visitors to your website. If you don’t test, then you will never know what works from what doesn’t. Also, you’ll constantly change your advertising campaign and will potentially lose a lot of money. So test and gauge the results.
PPC does require a lot of work and effort however if your follow these 4 keys to PPC success you will be successful in your online business.
Alternatively at Freestart we have a team of qualified Google Account Managers who'll take all the hassle away and run your Pay Per Click campaigns for you. This will make sure you maximise your returns. To speak to one now call us on 0844 774 7777.
