3 Reasons Why Your Customers Want To Read Your Newsletter
Your customers are your greatest source of revenue. Without customers, there is absolutely no reason to be in business. Your customers consistently need to know about what you have to offer; this is especially valid if they find your product or service offering very beneficial.
One of the best ways to inform your customer of your product or service and it benefits is through your newsletter.
The question now becomes, “How do I get my customers to read or subscribe to my newsletter?”
The most valuable information that a business can offer is information that is useful to a customer. For example, you have a website that sells antiques. These antiques are specific (you only sell 16th century tea cups). There are a limited supply of these tea cups and an abnormally high demand.
In order for you to be at the top of this market, you have to offer something that is so irresistible that customers will value what you have to sell and just as importantly value what you have to say about what you have to sell.
The knowledge that they gain from your newsletter can change the way they approach their business and change the way that they will perceive your newsletter: your customers will count on you to provide them with lucrative information about antique 16th century tea cups in this example or whatever your product or service happens to be.
Here’s a list of 5 reasons why your customers want to read your newsletter:
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Specific Information
In the case of 16th century tea cups, you can inform your customer how to look for fraud or counterfeit tea cups. Your customer will appreciate this information because they know that if they buy or sell fraudulent copies of their tea cups their reputation is on the line and they can also suffer jail time or other financial repercussions.
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Not Re-Inventing The Wheel
Your customer will appreciate any assistance that you can provide relating to topics that are relevant. For example, let’s say you found a great and inexpensive way to protect your 16th century tea cups for little or no cost. They don’t have to re-invent the wheel and look for other solutions to protect their 16th century tea cups. Which customer who subscribes to your newsletter wouldn’t appreciate this type of information?
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Value
Value is a perceived. We attribute a level of importance to everything we have in our lives. This is no different for the information that we process. For example, if you learned how you can save £5000 on your taxes and it didn’t involve an accountant and learning difficult tax law, wouldn’t you want to know? This is perceived as high value. Your newsletter can provide exceptional value especially if your newsletter consistently tells your customers better ways or even reinforces the proper methods of achieving success.
Your customer wants information. The better the information, the more your customer will listen to what you have to say. The more successful they are with this information, the more successful you will become. You will become a recognised expert and your advice will be sought out because you helped your customer achieve success.
Take a look at your options and see how you can provide your customers with valuable information that will assist them in their business success. This will ultimately increase your margin as well.
