Linking Your Newsletter or Free Report - What To Offer In Your PPC Campaign?

In your pay per click campaign, sometimes it’s difficult to know what to write in your ads that will attract the attention of visitors.

Some of the most effective PPC ads are those that offer information. For example, you may see:

Lose 15 Pounds in 10 Days!
Visit www.loseweight.example for your FREE Report.

When the visitor clicks on this link, they are taken to a webpage that tells them to only fill out a valid e-mail address and their 1st name and they’ll be able to get a free report on how to shed 15 pounds in 10 days.

It is important that the visitor doesn’t have to pull out their credit card and fill out a 15 line form. Why? Most people will just click away and you’ve lost a highly qualified visitor.

The reason why they are highly qualified as opposed to someone who just randomly clicks or types in your website address is because they filled out the 2 line form which indicates that they are VERY interested.

This is crucial. You really don’t want to have a visitor who just randomly clicks especially when you have a PPC campaign. Not only will this cost you money, the chances of these visitors converting to a ‘buying customer’ are slim. Highly qualified buyers already have told you what they’re looking for; it’s up to you and your sales page to convert them.

When the highly qualified buyer downloads your newsletter or free report, you’ll have a link in the newsletter or free report that will take them to your order page. Your goal is to make it so easy for them to buy from you that they won’t be able to resist. Also, the information in the report makes sense, is very practical and easy to follow (with the usual disclaimers if they are to embark on an exercise or physical fitness programme, in this example).

You PPC campaign has to be able to entice the visitor with specific attention to what your ad says. If you have a horrible ad, for example, ‘I love fur. So should you. Buy Now,’ chances are you’re not going to get a lot of buying traffic at your website.

Whenever you embark on a PPC campaign, you have to be able to give visitors who click on your ad, a reason to follow through and find out more. One of the best ways to carry out this function is to offer a tie in with your PPC campaign. Offer a chance to subscribe to your newsletter or free report.

Once you have their email address, you can then send these highly qualified buyers more information about your products and services and continue to sell to them because you provide value through your newsletter or free report.

Take advantage of power of your newsletter or free report. Just ensure that real and valuable information is provided and you’ll increase your business success.