The Number One Reason Most Websites Fail
Most websites start out being a ‘dream’. Your website is going to bring riches and is going to attract millions of paying customers for your products and services. 6 months have passed and you’ve only had a handful of paying customers. What happened to those riches?
Unfortunately, thousands of would-be internet entrepreneurs and their websites fail. Why? The number one reason why websites fail is complacency. Complacency occurs when you think everything is proceeding perfectly and you let things slide. You don’t bother to answer that customer’s email. Or worse, you answer them sarcastically and tell them everything is in your FAQ (Frequently Asked Questions) and that they should read this before they waste your time.
Website failure comes in stages. First, you are complacent and don’t follow up with your customers. Next, your website will have fewer and fewer visitors. As a result, you immediately believe that websites are a waste of your time and your website slips further into oblivion.
What has occurred is a ‘self-fulfilling prophecy’. Because you let your website suffer its terrible fate, you fulfilled the prophecy of your website failing. So instead of taking a step back and re-evaluating your goals for your website, you forget it. Any reminder of your website causes headaches and bouts of cursing.
However, there is a cure. It will involve you consistently updating the content and reviewing your websites’ ease of navigation. When you review your website, view it as someone who is new and wants to become your customer. Is you website designed so that the information your customers want is easily accessible? Have you creating a very easy website to buy? Any opportunity you give a potential customer to leave your website, they will.
Here are 3 simple ways to keep your website from dying:
Don’t be complacent. Keep your website updated with new photos of your products, different descriptions and news about what your business has accomplished.
Keep learning. Your website and your business may benefit from a new technique or a different way of doing the same thing. Explore your possibilities.
Take a look at your competition. Do your homework. See what they’re doing. If it seems feasible, you can do something similar. If their techniques are foreign, see which ones you can modify so they will work for you.
Your website doesn’t have to be a failure. In fact, if you maintain the effort you originally began your website plans, chances are you’ll be stellar success.